Google building the search engine of the future powered by Knowledge Graph
Amit Singhal, SVP Google Search, has shared in the official Google blog, the advances Google is implementing in its search engine to make the search more rich and natural.The primary focus is in understanding what you mean and giving you back exactly what you are looking for. It is like a super computer like in a science fiction movie, where you ask questions naturally and it understands what you are looking for and gives you the correct results.
You might have observed that in such movies when you ask a question and if the computer is not able to understand what you are looking for, it asks questions to you to better understand what you are looking for. This is what exactly google is going to do in its new search enhancements. For example, if you type “rio” you might be referring to the Brazilian capital city, rio the animated movie, or a casino in Vegas. Now with the help of its Knowledge graph, google gives different suggestions matching “rio”. You can choose the one you are looking for and it will give the relevant results.
The time of static search engines is over, search is now intelligent enough and asks further questions to better understand you! Google’s Knowledge graph is what makes all these possible. Knowledge Graph database maintains a list of more than 500 million real-world people, places and things with 3.5 billion attributes and connections among them. For example when you type ‘einstein’, google pulls out the details of ‘einstein’ and the attributes connected to einstein from the Knowledge graph database and displays that in the right side bar.
Another innovation in pipeline is to gather information from your email In box.When you search for say, a “music concert in vienna”, if you permit, google will scan your In box as well and if you have received any mails related to the concert it will also be shown in the search results.
As another example, if you search for [my flights] google will organize flight confirmation emails for any upcoming trips in a beautifully easy-to-read way right on the search results page. You get all this in your google search results page.
Looks impressive. In my opinion it is time for google to integrate Facebook and Twitter into its search results. If I search for something, Google should also search in my Facebook and twitter posts and the public posts of my friends to pull out relevant information. Bing started doing this and I hope we will see this soon in Google Search too.